Privacy policy

PRIVACY POLICY

Effective Date: 28 September 2026
Last Updated: 28 September 2026

At Elif Perfumes (“Elif Perfumes”, “we”, “us”, or “our”), we respect your privacy and are committed to protecting the personal information you provide to us when you visit or use www.elifperfumes.com (the “Website”), create an account, purchase our products, communicate with us, participate in our fragrance finder, submit reviews or other content, or otherwise interact with us.

This Privacy Policy explains what personal information we collect, how and why we use it, when we share it, how we protect it, how long we retain it, and the choices and rights available to you.

This Privacy Policy applies to information collected through our Website and through our customer communications and interactions, including email, WhatsApp, telephone, social-media interactions, and customer-support channels.

We currently sell our products within India only and do not currently accept international orders.

1. WHO WE ARE

Elif Perfumes operates the Website www.elifperfumes.com and provides fragrance and perfume products to customers in India.

For privacy-related questions, requests, complaints, or concerns, you may contact us at:

Email: business@elifperfumes.com
Phone / WhatsApp: +91 70120 66616

For purposes of applicable Indian data-protection law, Elif Perfumes is responsible for determining the purposes for which customer personal data is processed and the manner in which that processing is carried out.

2. INFORMATION WE COLLECT

Depending on how you interact with us, we may collect the following categories of personal information.

2.1 Information you provide directly

This may include:

  • Full name

  • Email address

  • Telephone/mobile number

  • Shipping and delivery address

  • Billing or transaction-related information

  • Account information

  • Username or account credentials

  • Password information associated with your Elif Perfumes account

  • Product preferences

  • Fragrance preferences

  • Fragrance-finder responses

  • Reviews and ratings

  • Photos, videos, testimonials, and other content you submit

  • Messages sent to our customer-support team

  • Information provided through our website contact form

  • Information provided through WhatsApp

  • Information provided through telephone or other customer-service interactions

  • Information you provide when communicating with us through social-media platforms

2.2 Information collected when you create or access an account

You may be able to create or access an account using your email address or through supported third-party sign-in services, including Google and Facebook.

When you use a third-party sign-in service, we may receive certain information made available to us by that service, such as your name, email address, profile information, or other information permitted by the authorization you provide.

We do not receive or store your Google or Facebook password merely because you use those services to sign in.

2.3 Order and transaction information

When you purchase products from us, we may collect information associated with your order, including:

  • Your name

  • Contact details

  • Shipping address

  • Order details

  • Products purchased

  • Order value

  • Order history

  • Delivery information

  • Return, refund, or exchange information

  • Payment status

  • Transaction reference information

2.4 Payment information

Payments may be processed through third-party payment service providers, including Razorpay.

Payment credentials such as full card numbers, CVV information, UPI credentials, and banking credentials are handled by the applicable payment provider rather than being stored by Elif Perfumes.

We may receive limited payment and transaction information necessary to confirm and administer your order, such as payment status, transaction reference, payment method type, or other information provided to us by the payment provider.

We do not intentionally store full payment-card numbers, CVV numbers, UPI credentials, or banking passwords on our systems.

2.5 Customer communications

When you contact us, we may retain the information contained in the communication, including:

  • Emails

  • WhatsApp conversations

  • Telephone-related customer-service information

  • Contact-form submissions

  • Customer-support messages

  • Social-media messages and interactions

  • Information relating to complaints, questions, returns, refunds, or other customer-service matters

We may retain these communications so that we can respond to you, maintain customer-service records, resolve disputes, improve our services, and comply with legal obligations.

2.6 Reviews and user-generated content

You may voluntarily provide:

  • Product reviews

  • Ratings

  • Photographs

  • Videos

  • Testimonials

  • Comments

  • Other content relating to your experience with our products

If you submit such content, it may be displayed on our Website or, where you have provided the applicable permission, used by Elif Perfumes on our social-media channels, marketing materials, advertising, or other promotional communications.

3. INFORMATION COLLECTED AUTOMATICALLY

When you visit our Website, certain technical and usage information may be collected automatically through cookies, pixels, analytics tools, and similar technologies.

This information may include:

  • IP address

  • Browser type

  • Device type

  • Operating system

  • Approximate geographic information derived from technical data

  • Pages viewed

  • Products viewed

  • Links or buttons interacted with

  • Time spent on pages

  • Referral information

  • Website navigation information

  • Shopping-cart activity

  • Purchase-related activity

  • Device identifiers

  • Cookie identifiers

  • Advertising identifiers

  • Website performance information

  • Information about how you interact with our Website

Some of this information may be collected by third-party service providers acting on our behalf or independently under their own privacy policies.

4. COOKIES AND SIMILAR TECHNOLOGIES

We use cookies and similar technologies to operate, secure, analyze, personalize, and improve our Website.

Cookies may be used for purposes including:

Essential cookies

These cookies may be necessary for functions such as:

  • Shopping-cart operation

  • Checkout

  • Account authentication

  • Security

  • Fraud prevention

  • Website functionality

  • Maintaining your session

These technologies may operate without separate consent where permitted by applicable law because they are necessary to provide a service you have requested.

Analytics cookies

We may use analytics technologies, including Google Analytics and website analytics tools, to understand:

  • How visitors use our Website

  • Which pages and products are viewed

  • Website performance

  • Traffic sources

  • General usage trends

  • How our Website can be improved

Advertising and marketing technologies

We may use technologies such as Google Ads and Meta/Facebook Pixel to measure advertising performance and, where permitted, show relevant advertising or measure interactions with our advertisements.

These technologies may allow advertising providers to recognize a browser or device and associate website activity with advertising campaigns.

Personalization and recommendation technologies

We may use technologies that help us:

  • Recommend products

  • Remember preferences

  • Improve the shopping experience

  • Understand customer interactions

  • Personalize portions of the Website

Cookie choices

We intend to provide a cookie-consent mechanism that allows visitors to manage their preferences for non-essential cookies and similar technologies.

Where consent is required by applicable law, non-essential cookies and similar technologies will be used only after the required consent has been obtained.

You may also be able to control cookies through your browser settings.

Disabling certain cookies may affect Website functionality.

Shopify provides merchant controls for cookie banners and customer privacy settings, including consent-management functionality. We will configure these settings according to the technologies used on our Website and the requirements applicable to our customers.

5. HOW WE USE YOUR PERSONAL INFORMATION

We may use personal information for the following purposes:

5.1 Processing and fulfilling orders

We use your information to:

  • Process purchases

  • Confirm orders

  • Arrange delivery

  • Provide order updates

  • Process returns and refunds

  • Respond to order-related questions

  • Maintain transaction records

5.2 Providing customer service

We use information you provide to:

  • Respond to questions

  • Handle complaints

  • Assist with orders

  • Resolve delivery issues

  • Process returns and refunds

  • Respond to WhatsApp, email, telephone, social-media, and contact-form enquiries

5.3 Managing customer accounts

We may use information to:

  • Create and maintain your account

  • Authenticate your account

  • Provide account functionality

  • Maintain your order history

  • Help you access your account

  • Protect accounts from unauthorized access

5.4 Personalizing your experience

We may use information about your product and fragrance preferences to:

  • Recommend products

  • Improve product recommendations

  • Provide a more relevant shopping experience

  • Improve our fragrance finder

  • Understand customer preferences

  • Develop or improve our products and services

5.5 Marketing and promotional communications

Where permitted and where you have provided the required consent or otherwise permitted us to do so under applicable law, we may use your contact information to send:

  • Promotional emails

  • New-product announcements

  • Discounts and offers

  • Marketing communications

  • Abandoned-cart communications

  • Product-related communications

We do not currently conduct SMS marketing.

You may unsubscribe from promotional communications at any time using the unsubscribe mechanism provided in the communication or by contacting us.

Withdrawing consent from marketing communications will not prevent us from sending essential transactional communications, such as order confirmations, delivery updates, or important account-related messages.

5.6 Advertising

We may use advertising and analytics technologies, including Google Ads and Meta/Facebook technologies, to:

  • Measure advertising performance

  • Understand advertising effectiveness

  • Reach people who may be interested in our products

  • Measure conversions

  • Conduct permitted remarketing or retargeting

  • Improve our advertising campaigns

Where required by applicable law, we will obtain the necessary consent before using relevant advertising technologies.

5.7 Fraud prevention and security

We may process information to:

  • Detect suspicious activity

  • Prevent fraudulent transactions

  • Protect customer accounts

  • Protect our Website

  • Protect our business and customers

  • Investigate suspected misuse

  • Maintain the security and integrity of our services

5.8 Legal and regulatory compliance

We may process personal information where necessary to:

  • Comply with applicable laws

  • Respond to lawful requests

  • Maintain required records

  • Establish, exercise, or defend legal claims

  • Cooperate with courts, regulators, government authorities, or law-enforcement agencies where legally required

5.9 Improving our business

We may use information to understand:

  • Which products customers prefer

  • How customers use our Website

  • Which features are useful

  • How customers interact with our communications

  • How we can improve products, services, Website functionality, and customer experience

Where reasonably possible, we may use aggregated or de-identified information for analytical and business purposes.

6. FRAGRANCE FINDER INFORMATION

Our Website may provide a fragrance-finder or fragrance-recommendation experience.

The fragrance finder may ask you questions about your preferences, tastes, desired fragrance characteristics, or related shopping preferences.

We may use your responses to:

  • Recommend fragrances

  • Personalize your shopping experience

  • Improve our recommendations

  • Understand general customer fragrance preferences

  • Improve our fragrance finder

Fragrance-finder responses should not be understood as medical, psychological, or health assessments.

We do not intentionally use fragrance-finder information to make decisions about your eligibility for financial services, employment, insurance, healthcare, or other similarly sensitive decisions.

7. HOW WE SHARE PERSONAL INFORMATION

We do not sell your personal information as a standalone product or database.

We may share personal information with third parties when reasonably necessary to operate our business, provide services to you, process transactions, fulfill orders, protect our Website, or comply with applicable law.

These third parties may include the following categories.

7.1 Website and technology providers

We may share information with technology providers that help us operate our Website, customer accounts, analytics, product recommendations, fraud-prevention systems, and other Website functionality.

7.2 Payment service providers

Payment-related information may be shared with payment processors such as Razorpay so that payments can be processed, verified, secured, and reconciled.

7.3 Shipping and delivery providers

We currently use delivery providers including Delhivery.

To fulfill your order, we may provide the delivery provider with information necessary for delivery, including:

  • Name

  • Delivery address

  • Phone number

  • Email address

The delivery provider may process this information for shipment handling, delivery, tracking, customer contact, and related logistics.

7.4 Marketing, analytics, and advertising providers

We may use third-party providers for:

  • Analytics

  • Advertising

  • Marketing

  • Conversion measurement

  • Retargeting

  • Website performance

  • Customer communications

These providers may process information according to their own privacy policies and the applicable agreements between them and Elif Perfumes.

7.5 Customer-support providers

Information may be shared with service providers that assist us with customer support, communication, messaging, or related services.

7.6 Professional advisers and service providers

We may disclose information to professional advisers or service providers such as accountants, lawyers, auditors, consultants, insurers, or other advisers where reasonably necessary for legitimate business or legal purposes.

7.7 Government and law-enforcement authorities

We may disclose information where required or permitted by applicable law, including in response to lawful requests from government authorities, courts, regulators, or law-enforcement agencies.

8. THIRD-PARTY SERVICES

Our Website may contain or use services provided by third parties, including services relating to:

  • Payment processing

  • Authentication

  • Analytics

  • Advertising

  • Social-media integrations

  • Customer reviews

  • WhatsApp communication

  • Shipping and tracking

  • Fraud prevention

  • Customer support

  • Product recommendations

  • Marketing

Third parties may have their own privacy policies governing information they process.

For example, when you use a third-party sign-in service such as Google or Facebook, that service may process your information according to its own privacy policy.

Similarly, advertising and analytics providers may process information collected through cookies, pixels, or similar technologies.

We encourage you to review the privacy policies of third-party services when you interact with them.

9. SOCIAL MEDIA

We maintain or may maintain a presence on social-media platforms such as Instagram.

If you interact with us through social media, the relevant platform may collect and process information about you according to its own privacy policy.

We may receive information that you make available to us through those platforms.

If you voluntarily tag, mention, message, review, or otherwise interact with Elif Perfumes, we may use that interaction to respond to you, provide customer service, or, where appropriate and permitted, feature customer feedback or content in our communications or social-media activities.

10. REVIEWS, PHOTOS, VIDEOS AND TESTIMONIALS

Customers may voluntarily submit reviews, ratings, photographs, videos, testimonials, comments, or other content.

By submitting content to Elif Perfumes, you acknowledge that you are responsible for ensuring that the content is accurate and that you have the necessary rights and permissions to submit it.

Where you provide the required permission, we may use submitted content for:

  • Product reviews

  • Website displays

  • Social-media posts

  • Advertising

  • Marketing materials

  • Promotional campaigns

  • Other communications relating to Elif Perfumes

We will not intentionally use customer-submitted content in a misleading manner.

If you previously permitted us to use your content and want to withdraw that permission for future use, you may contact us at business@elifperfumes.com. Withdrawal will not necessarily require us to remove material that has already been lawfully published, distributed, or incorporated into materials before your request, where removal is technically or commercially impracticable or otherwise not required by applicable law.

11. GOOGLE AND FACEBOOK SIGN-IN

If you choose to sign in using Google or Facebook, the relevant provider may provide us with information associated with your account according to the permissions and settings applicable to that sign-in process.

We may use information received through social sign-in to:

  • Authenticate you

  • Create or maintain your Elif Perfumes account

  • Associate your account with your order history

  • Provide account functionality

  • Communicate with you about your account

We do not request or store your Google or Facebook password.

12. MARKETING COMMUNICATIONS AND YOUR CHOICES

We may communicate with you through:

  • Email

  • WhatsApp

  • Website notifications

  • Other permitted electronic communications

Marketing communications may include:

  • Discounts

  • New product announcements

  • Promotional campaigns

  • Product recommendations

  • Abandoned-cart reminders

  • Special offers

You can unsubscribe from marketing emails using the unsubscribe option provided in those emails.

You may also contact us at business@elifperfumes.com to request that we stop sending marketing communications.

You may still receive non-promotional communications that are necessary to complete or administer a transaction, such as:

  • Order confirmations

  • Payment confirmations

  • Shipping updates

  • Delivery notifications

  • Return/refund communications

  • Account-security communications

  • Important service notices

13. DATA RETENTION

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer period is required or permitted by applicable law.

Retention periods may depend on:

  • The nature of the information

  • The purpose for which it was collected

  • Whether you maintain an account

  • Whether there is an ongoing customer relationship

  • Transaction and accounting requirements

  • Legal or regulatory requirements

  • Dispute-resolution requirements

  • Fraud-prevention and security requirements

For example, transaction and order records may need to be retained for longer periods to comply with tax, accounting, legal, or regulatory requirements.

Customer-support communications may also be retained where reasonably necessary to resolve disputes, maintain service records, protect our business, or comply with legal obligations.

When personal information is no longer reasonably required, we may delete it, anonymize it, or securely dispose of it, subject to applicable law and technical limitations.

14. DATA SECURITY

We take reasonable measures designed to protect personal information against unauthorized access, loss, misuse, alteration, disclosure, or destruction.

Our security measures may include:

  • Platform security measures

  • Password protection

  • Restricted access to customer information

  • Employee access controls

  • Two-factor authentication

  • Payment-provider security measures

  • Security monitoring and fraud-prevention measures

  • Appropriate technical and organizational safeguards

Access to customer information is limited to persons who reasonably need it for their role or responsibilities.

However, no electronic transmission or storage system can be guaranteed to be completely secure.

Accordingly, while we take reasonable steps to protect your information, we cannot guarantee absolute security.

15. DATA BREACHES AND SECURITY INCIDENTS

If we become aware of a personal-data breach or security incident that requires notification under applicable law, we will take reasonable steps to:

  1. Investigate and assess the incident;

  2. Take appropriate measures to contain and remediate it;

  3. Protect affected systems and information;

  4. Make notifications to affected individuals or relevant authorities where required by applicable law; and

  5. Take reasonable steps to reduce the likelihood of recurrence.

If you believe that your personal information has been compromised or that there has been unauthorized access to your account, please contact us immediately at:

business@elifperfumes.com

16. CHILDREN'S PRIVACY

Our Website is not specifically directed toward children, and we do not knowingly solicit personal information from children.

We do not intentionally use children's personal information for targeted advertising or behavioural tracking.

If we become aware that personal information has been collected from a child in circumstances where applicable law requires parental or guardian consent, we will take reasonable steps to address the situation in accordance with applicable law.

If you believe that a child has provided personal information to us without the required authorization, please contact us at:

business@elifperfumes.com

Under India's Digital Personal Data Protection framework, additional requirements apply to the processing of children's personal data, including requirements concerning verifiable parental consent and restrictions on certain forms of tracking and targeted advertising.

17. YOUR PRIVACY RIGHTS

Subject to applicable law and any conditions or limitations imposed by applicable law, you may have rights concerning your personal information.

These may include the right to:

17.1 Access information

Request information about the personal information we process about you and the manner in which it is processed, to the extent provided by applicable law.

17.2 Request correction

Ask us to correct personal information that is inaccurate or incomplete.

17.3 Request deletion or erasure

Request deletion or erasure of personal information where applicable.

Deletion may not always be possible where we are legally required or permitted to retain information, including transaction records or information necessary for legal claims, fraud prevention, security, or compliance.

17.4 Withdraw consent

Where processing is based on your consent, you may withdraw that consent.

Withdrawal of consent does not affect the lawfulness of processing that occurred before the withdrawal.

The consequences of withdrawing consent may include our inability to provide certain features or services that depend on that information or consent.

17.5 Manage marketing preferences

You may withdraw from promotional communications at any time.

17.6 Raise a grievance

You may contact us regarding concerns about our processing of your personal information.

17.7 Nominate another person

Where applicable under Indian law, you may have the right to nominate another individual to exercise your rights in the event of your death or incapacity, subject to the requirements and procedures prescribed by applicable law.

The exact scope and exercise of these rights may depend on the applicable provisions of Indian law at the time your request is made.

India's Digital Personal Data Protection Act establishes rights including access to information about personal data, correction and erasure, grievance redressal, and nomination, while also providing for withdrawal of consent.

18. HOW TO EXERCISE YOUR RIGHTS

To make a privacy request, contact:

Email: business@elifperfumes.com
Phone / WhatsApp: +91 70120 66616

Please clearly describe:

  • Your name

  • The email address or phone number associated with your interaction with us

  • The nature of your request

  • Any relevant order number or account information, if applicable

We may need to verify your identity before completing certain requests in order to protect your personal information and prevent unauthorized access.

We will respond to valid requests within the period required by applicable law.

If additional information is reasonably necessary to verify your identity or process your request, we may request it from you.

19. GRIEVANCES AND COMPLAINTS

If you have a concern about how we collect, use, store, or otherwise process your personal information, please contact us first.

Privacy / Grievance Contact

Elif Perfumes
Email: business@elifperfumes.com
Phone / WhatsApp: +91 70120 66616

We will review and address privacy-related complaints in accordance with applicable law.

Where applicable law provides you with a right to approach a competent data-protection authority or other regulatory body after completing the applicable grievance process, you may exercise that right.

20. DATA TRANSFERS AND STORAGE

Because we use third-party technology, payment, analytics, advertising, communication, and other service providers, personal information may be processed or stored using infrastructure located outside the place where you live.

Although Elif Perfumes currently sells only within India, some service providers we use may process information in other jurisdictions.

Where such processing occurs, we will take reasonable steps to ensure that personal information is processed in accordance with applicable law and our contractual and operational requirements.

Because the precise locations and processing arrangements of third-party providers may change over time, we do not represent that all personal information is stored exclusively within India.

21. THIRD-PARTY LINKS

Our Website may contain links to third-party websites, applications, social-media platforms, payment services, or other online services.

We are not responsible for the privacy practices, security, or content of third-party services that we do not control.

We encourage you to review the privacy policies of third-party websites before providing them with personal information.

22. DATA MINIMIZATION

We aim to collect and use personal information that is reasonably necessary for the purposes described in this Privacy Policy.

You may choose not to provide certain information. However, doing so may prevent us from providing particular services.

For example, certain information may be required to:

  • Process an order

  • Deliver a product

  • Create an account

  • Respond to a customer-service request

  • Process a return or refund

  • Provide a requested personalized service

23. ACCURACY OF INFORMATION

We rely on the information you provide to us.

You are responsible for providing accurate and up-to-date information when placing an order, creating an account, or communicating with us.

If you discover that information we hold about you is inaccurate, you may contact us and request correction where applicable.

24. AUTOMATED DECISION-MAKING

We may use automated technologies for purposes such as product recommendations, website personalization, analytics, advertising measurement, fraud detection, and security.

Our fragrance recommendations are intended to assist customers in discovering products and are not professional, medical, psychological, or other regulated assessments.

We do not use fragrance preferences to make decisions about your employment, insurance, healthcare, creditworthiness, or access to essential services.

25. BUSINESS CHANGES

If Elif Perfumes undergoes a business transaction, restructuring, sale, merger, acquisition, financing, transfer of assets, or similar event, personal information may be transferred as part of that transaction where permitted by applicable law.

Any successor entity or relevant recipient will be expected to handle personal information in accordance with applicable legal requirements.

26. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect:

  • Changes to our products or services

  • Changes to our Website

  • Changes in technology

  • Changes in our data practices

  • Changes in third-party services

  • Changes in applicable law or regulations

When we make material changes, we may provide notice through the Website, email, or another appropriate method where required or appropriate.

The “Last Updated” date at the beginning of this Privacy Policy indicates when it was most recently revised.

We encourage you to review this Privacy Policy periodically.

27. GOVERNING LAW

This Privacy Policy is intended to be interpreted in accordance with the laws of India, subject to applicable mandatory legal requirements.

Nothing in this Privacy Policy limits any rights or protections that you may have under applicable law.

28. CONTACT US

If you have questions about this Privacy Policy, your personal information, or our privacy practices, you can contact us at:

Elif Perfumes

Email: business@elifperfumes.com
Phone / WhatsApp: +91 70120 66616

For privacy requests, please include “Privacy Request” in the subject line of your email where possible.

END OF PRIVACY POLICY